Some people do it with their partner on the couch, some people do it alone in their bedroom, but everybody does it. We’re talking of course, about the Infinite Movie Scroll. 

How many times has this scenario happened to you: you and your partner or friends sit down with every intention of watching a movie or show, only to spend the next 45 minutes endlessly scrolling through Netflix/Hulu/Prime/Disney+, etc. unable to make a decision? It’s not your fault! There’s far too much content scattered around far too many platforms. Luckily, there’s a Swift fix for that.

We created Swift as a way to gamify the grueling selection process into a better experience, while also consolidating all available content into one app. Loosely based on the mechanics of a dating app, users swipe through content predetermined by their preference, filters, and availability, until they match on a movie or show that everyone wants to watch. Currently in beta testing and launching soon, Swift is a fun and easy way to stop the Infinite Scroll.

From initial market research concepts through branding, design, UI/UX, and app prototyping, we created the Swift platform every step of the way. Look for Swift in the app store by the end of the year.